Bridging UK and Chinese Markets

连接中英市场的桥梁

Cross-Border Marketing, PR & Creative Solutions

跨境营销、公关与创意解决方案

Linkup China Ltd. leverages deep insights into Chinese market trends and British brand strategies to bridge cultural divides and deliver effective cross-border marketing solutions. We help UK brands expand in China’s fast-growing market through tailored campaigns that resonate with local consumers and leverage Chinese digital platforms. Simultaneously, we assist Chinese companies entering the UK by boosting brand awareness and engagement among British audiences across traditional and social media channels. Our bespoke approach ensures your messaging is culturally relevant and impactful in both markets.

  • Market research and entry strategy for UK–China expansion

  • Integrated marketing and PR campaigns in both markets

  • Localized content production (copywriting, video, design)

  • Influencer and social media partnerships (WeChat, Weibo, Douyin, etc.)

  • Media relations and press outreach in China and the UK

凭借对中国市场动态和英国品牌战略的深入洞察，Linkup China 架起了中英文化的桥梁，提供高效的跨境营销解决方案。我们帮助英国品牌在中国这个高速发展的市场中扩大影响力，通过定制化策略让品牌信息触达中国本地消费者。同时，我们也协助中国企业进入英国市场，提升在英国受众中的品牌知名度和参与度。我们为您的品牌量身打造符合当地文化的营销方案，确保您的品牌故事得到有效传播并取得良好成效。

  • 市场调研与定位策略

  • 整合营销与公关推广

  • 本地化内容制作（文案、视频、设计等）

  • 社交媒体及网红合作（微信、微博、抖音、小红书等）

  • 媒体关系与新闻传播

Importance of PR in Cross-Border Marketing

跨境营销中的公关重要性

PR plays a crucial role in cross-border marketing, where cultural understanding and communication strategies are essential. By comprehensively analyzing your brand’s goals and target audience, we craft a culturally tailored PR strategy that resonates with local markets. Our expertise ensures your brand’s story is delivered through the most effective channels, whether traditional media, digital platforms or influencer networks, resulting in meaningful engagement and growth. Through creative storytelling and strategic insights, we help your brand navigate the complexities of diverse markets and build trust with consumers on both sides.

  • Culturally tailored PR campaigns for UK and Chinese audiences

  • Leveraging local and digital channels to maximize reach

  • Strategic influencer partnerships for authentic engagement

  • Data-driven storytelling to strengthen brand presence and credibility

在跨境营销中，公关发挥着关键作用，尤其是在应对文化差异和传播策略时。我们深入分析品牌定位与目标受众，为您量身打造符合当地文化的公关策略，确保品牌故事通过正确渠道触达目标受众。无论是传统媒体、社交平台还是网红营销，我们的专业能力都能帮助您的品牌脱颖而出，实现显著增长。借助创意故事与战略洞察，我们帮助品牌应对多元市场的挑战，在两国消费者中建立信任与影响力。

  • 定制化公关方案，适应中英不同文化

  • 利用本地媒体和数字渠道扩大影响力

  • 与当地网红和意见领袖合作，促进真实互动

  • 基于数据的故事化传播，强化品牌存在感和影响力

PR in China Market

英国市场公关策略

With UK–US trade tensions rising, the Chinese market offers significant opportunities for British brands. Linkup China helps UK businesses expand their presence in China by avoiding common pitfalls and tailoring strategies to local customs. From navigating Chinese social platforms (WeChat, Weibo, Douyin) to understanding local consumer behavior, we develop PR campaigns that connect with audiences across urban and rural China. Whether you’re targeting Chinese communities in the UK or consumers in mainland China, our expertise ensures your messaging is effective and culturally appropriate.

Our China market PR services include:

  • Customized PR strategies aligned with Chinese cultural nuances

  • Access to Chinese media outlets and influencer networks

  • Community outreach to Chinese diaspora in the UK

在当前国际贸易格局下，英国成为中国品牌拓展国际影响力的重要市场。连接英伦品牌顾问帮助中国企业顺利进入英国市场，规避常见误区，实现快速增长。我们深谙英国本地媒体生态和消费者行为，通过定制化的公关策略和精准传播，使您的品牌故事触达英国主流受众和华人群体。无论针对英国家庭还是在英华人社区，我们都帮助您的品牌传播符合当地文化特点的信息。

我们的英国市场公关服务包括：

  • 深入研究英国消费者偏好和媒体环境

  • 定制化本地化公关策略，增强品牌影响力

  • 与本地媒体开展合作

  • 利用社交平台和网红营销扩大品牌覆盖

Why Linkup China?

为什么选择连接英伦品牌顾问？

Linkup China specializes in creating strong connections between UK brands and Chinese audiences. Whether you want to enter the Chinese market or raise your profile among Chinese consumers in the UK, our proven track record makes us the ideal partner. We combine deep expertise in both UK and Chinese markets with tailored PR and marketing strategies to maximize your brand’s exposure and engagement. From influencer collaborations to targeted media campaigns, we deliver the right mix of services to help your brand grow quickly and effectively.

  • Extensive experience bridging UK–China markets

  • Proven success in cross-border PR and marketing

  • Expertise in influencer marketing and media outreach

  • Tailored strategies to maximize brand visibility and growth

连接英伦品牌顾问专注于帮助英国和中国品牌建立强大联系。无论您是希望进入英国市场，还是提高在中国市场的品牌影响力，我们丰富的经验和成功案例都使我们成为您的理想合作伙伴。我们深刻理解英中两国市场，结合量身定制的公关与营销策略，最大化提升您的品牌曝光度和参与度。从网红合作到媒体投放，我们提供多元化方案，帮助您的品牌实现快速增长。

  • 丰富的跨境市场经验

  • 成功的公关与营销案例

  • 精通网红营销与媒体传播

  • 量身定制提升品牌曝光与增长的策略

Contact us today to discover how we can help your brand thrive in the UK, China, and beyond.
立即联系我们，了解我们如何帮助您的品牌在中国、英国乃至全球市场蓬勃发展。