BoConcept

INTRODUCTIONS:

BoConcept was born in Denmark in 1952, and is today a premium retail lifestyle brand, with close to 300 stores in over 60 countries. We design,

produce and sell contemporary furniture, accessories and lighting for living, dining, sleeping, home-office and outdoor spaces.

BRIEFS:

Have a strong brand presence and history all over the world, the client would like to strength the relationship with the Chinese community who

are based in the UK, including high-net-worth individuals, property agencies and property developers.

SOLUTIONS:

Have a tailor-made Events and Relationship Management strategy specifically for the Chinese market who are based in the UK.

RESULTS:

Introduce, form business partnership, and strengthen the relationship between the client with top 20 property agencies and property developers

which headquarters are in London, including: Chinese property agencies and property developers, Head of China Desk of multinational property

agencies and property developers.

Launched 1 event in London, in partnership with The Danish-UK Association, formerly the Danish-UK Chamber of Commerce and the

Danish Club, attracted 100 VIP to attend the event, a mixed of high-networth individuals, property agencies and property developers.

Increasing for the client new sales worth £600,000 annually.