A Chinese PR Agency & Luxury Consultancy based in the UK & China

We specialise in helping UK brands gain exposure in China and with
high-net-worth Chinese communities overseas

From launching bespoke luxury events to helping the UK and Chinese brands gain publicity and exposure in both Chinese and British newspapers, and social media platforms, Linkup China Ltd. is one of the most-trusted Chinese PR agencies & Luxury Consultancies in the United Kingdom and China for over half a decade.

We are committed to delivering high-class solutions to UK and Chinese businesses with a desire to expand into the Chinese market as well as the UK market, along with assisting them in developing transnational platforms and overcoming hurdles and competition.

As a Chinese PR Agency, we provide exceptional services like launching luxury bespoke events, press exposure, celebrity & blogger seeding, and operating WeChat and Weibo accounts, to our clients from the United Kingdom and China.

Importance of PR in Cross-Border Marketing

A fine line must be drawn between creativity, persuasion, and strategy in public relations. You can influence every aspect of your company or brand if you know how to conduct PR. Regardless of company size or sector, all businesses require public relations. Expert storytellers like us, including those in public relations, come up with methods for getting your story in front of the target audience through credible media sources. We first define your business goals in order to develop an effective PR strategy for cross-border marketing for your company. Then, we investigate both internal and external aspects of your company, develop a schedule for your PR campaigns, choose the best PR strategies, and monitor your outcomes to see that the campaign has helped you to achieve the desired result.

PR in China

If you are a western business and trying to expand your market to China, you need to watch out for common pitfalls made by western companies while conducting PR in China. Some of these include failing to comprehend the Chinese market as a whole, failing to keep up with the rapidly changing Chinese market, failing to comprehend the Chinese media, failing to comprehend the media's role in China, failing to comprehend the Chinese communication style, failing to comprehend how Guanxi and inner circle systems in China operate, and failing to comprehend different types of corporations. In order to help you avoid these mistakes, we have a dedicated team that will work with you to develop world-class PR strategies that will enable you to succeed in the fast-changing Chinese market.

Why Linkup China?

Linkup China Ltd. is an organisation that focuses on assisting UK companies in building a solid rapport with the High-Net-Worth Chinese Community. Both in the UK and China, we plan and host unique premium events, including in London, Beijing, Shanghai, Chengdu, and Guangzhou. This makes it possible for UK brands to communicate with prospective target customers and business partners directly. In order to increase the visibility of UK brands and their profiles in the Chinese market, we have strong relationships with a variety of Chinese celebrities and bloggers that we can offer to UK firms who wish to collaborate with them. Chinese customers are heavily influenced by celebrities and bloggers. By helping a UK company to partner with a Chinese celebrity or blogger, we can aid in expanding the Chinese target audience and the impact that the UK brand has on that audience.