BoConcept
INTRODUCTIONS:
BoConcept was born in Denmark in 1952, and is today a premium retail lifestyle brand, with close to 300 stores in over 60 countries. We design,
produce and sell contemporary furniture, accessories and lighting for living, dining, sleeping, home-office and outdoor spaces.
BRIEFS:
Have a strong brand presence and history all over the world, the client would like to strength the relationship with the Chinese community who
are based in the UK, including high-net-worth individuals, property agencies and property developers.
SOLUTIONS:
Have a tailor-made Events and Relationship Management strategy specifically for the Chinese market who are based in the UK.
RESULTS:
Introduce, form business partnership, and strengthen the relationship between the client with top 20 property agencies and property developers
which headquarters are in London, including: Chinese property agencies and property developers, Head of China Desk of multinational property
agencies and property developers.
Launched 1 event in London, in partnership with The Danish-UK Association, formerly the Danish-UK Chamber of Commerce and the
Danish Club, attracted 100 VIP to attend the event, a mixed of high-networth individuals, property agencies and property developers.
Increasing for the client new sales worth Β£600,000 annually.