Bosideng

INTRODUCTIONS:

Founded in 1976, BOSIDENG focuses on the development, design and production of down jackets.

In the past 42 years, BOSIDENG has been blazing new trails in downs, fabrics, craftsmanship and layouts.

The quality and warmth of its down jackets have earned a high reputation both domestically and abroad.

Designers along with research and developers from China, the United States, France and Italy have been devoting themselves to driving the change of down jackets from a single, warmth-preservation function to technical and fashionable designs.

BRIEFS:

Raise brand awareness in the UK and Europe.

SOLUTIONS:

We suggested the client BOSIDENG to do celebrity marketing. We kindly requested the client BOSIDENG's Instagram account and all the key information they'd want the celebrity to mention, sent the clothes and all information to the celebrity and keep following up. The celebrity received the clothes, took a photo shoot and sent them back for approval. Once the photos got approved by the client, the celebrity tagged the client's Instagram account on and highlight the key information as required by the client. After the celebrity posted it, we provided the client all the screenshots of the posts along with the Instagram post URL link and prepared a review report.

RESULTS:

Twins Lady Amelia and Eliza Spencer wore BOSIDENG and shared on Instagram!

Among the throng of celebrities and well-known faces to grace the city's fashion scene in statement pieces are Lady Amelia and Eliza Spencer. This comes as no surprise, as Princess Diana's nieces are fully immersed in the fashion sphere.

The nieces of the late Princess Diana opened up about their aunt, who died when they were just five-years-old.

Raised mostly in South Africa, the twins, 28, share a close bond with each other and their older sister, Lady Kitty Spencer, and have been out of the public eye in the UK.

But their social media accounts show their glamorous and usually jet set lifestyles, as the models spend time in South Africa, as well as the UK and abroad on holidays.

Amelia is engaged to personal trainer Greg Mallett. The pair haven’t decided where to wed yet, as she revealed to Tatler.

Her father, Earl Spencer, has offered up the family home of Althorp, in Northamptonshire, but Amelia explained they are torn between Cape Town and Britain.

Eliza has been dating her boyfriend, Channing Millerd, for four years. He has a son, Nate, from a previous relationship and shares snaps of the trio together on social media.

Eliza is clearly devoted to her boyfriend’s five-year-old son and she also shares lots of photos of him on her Instagram.

WEIBO link:

https://weibo.com/2951605050/KF8AUdJMj?from=page_1006062951605050_profile&wvr=6&mod=weibotime