Coppollela

INTRODUCTIONS:

Coppolella, Italian streetwear and skateboarding apparel brand born in 2016, was recently acquired by Peacebird, a leading Chinese fashion retail group. The holding behind the brand owns seven companies, employs 12,000 people and runs 4,500 doors in China registering annual revenues of US$1.6 billion. The group also aims to make its newly acquired brand grow worldwide. Step one of its strategies is expanding in Asia by reaching €200 million in sales in China by 2025.

BRIEFS:

Raise brand awareness in the UK and Europe.

SOLUTIONS:

We suggested the client Coppolella to do influencer marketing. We kindly requested the client Coppolella's Instagram account and all the key information they'd want the influencer to mention, sent the clothes and all information to the influencer and keep following up. The influencer received the clothes, took a photo shoot and sent them back for approval. Once the photos got approved by the client, the influencer tagged the client's Instagram account on and highlight the key information as required by the client. After the influencer posted it, we provided the client all the screenshots of the posts along with the Instagram post URL link and prepared a review report.

RESULTS:

Dani (@wideawakeerthquake) is a DJ by profession. Her Instagram account has over 101,000 followers and has a high-profile interaction rate.

Dani's profile has 2.3K interactions per post, 2.2K likes per post, and 87.5 comments per post engagement rate. The majority of her followers are from Italy, Germany, USA, India and Chile.

Dani's profile has shown massive follower growth over the time period of 24th Dec 2021 - 23rd May 2022. According to Dani's profile, Sunday is the most common day for publishing a post, yet Wednesday is the most popular day for engagement.

With over 1200 likes, 38 comments and 52 saves, the post which was made by @wideawakeearthquake in collaboration with Coppolella has reached more than 12,000 profiles.

The post has reached 12,154 accounts around the world, out of which, 9,428 are followers, and 2,726 are non-followers of Dani. Out of the 14,409 impressions, 9,867 are from the home page, 3,742 are from the profile, 519 are from hashtags and 118 are from other sources.