CUDIS

INTRODUCTION:

CUDIS is the world's first AI-powered smart ring designed to reward users on their wellness journey. By tracking health metrics, users can earn Salus points, which are redeemable for exclusive perks and future airdrops. The CUDIS ring offers up to 10 days of use on a single charge and emphasizes user data ownership through its decentralized infrastructure on the Solana blockchain. The accompanying mobile app, available on iOS and Android, allows users to manage their ring and monitor their health data seamlessly.

BRIEF:

As CUDIS prepared to launch their innovative AI smart ring globally, they required high-quality commercial photos and videos to feature on their website and social media platforms, aiming to effectively showcase the product's features and appeal.

SOLUTION:

To meet CUDIS's needs, we organized a one-day studio shoot in London, carefully casting professional models with backgrounds in sports and dance. This selection included both professional dancers and athletes, adding dynamic energy and authenticity to the visuals, and effectively highlighting the ring's appeal to an active lifestyle audience.

RESULTS:

The project successfully delivered 14 key visuals, 11 lookbook images, and two videos (expanded to eight with social media reformats). These assets provided CUDIS with a rich collection of promotional materials, effectively capturing the essence of their AI smart ring and supporting a compelling global product launch.