Daks

INTRODUCTIONS:

DAKS is a British luxury fashion house, founded in 1894 in London. DAKS holds royal warrants granted from three members of the Royal Family, one of 15 firms to do so.

BRIEFS:

Raise the brand awareness and push up sales performance among the Chinese community who are based in the UK.

SOLUTIONS:

Have a tailor-made Event strategy specially for the client.

RESULTS:

Launched 1 event in their flagship store on Old Bond St, we closed the door for 2 hours and invited 20 Chinese shopping lovers for exclusive shopping. To make it more fun, we launched a mini competition, allowing the guests to mix and match their favorite pieces. Daks picked a winner and presented a gift. Because the guests have been trying on clothes for the competition, they are more likely to purchase the items, hence creating new sales in the event immediately.