Erdem — Exclusive VIP Fashion Event for Chinese Community in London

INTRODUCTION

ERDEM is a distinguished independent fashion house for women, headquartered in London. Founded in 2005 by Erdem Moralioglu, the brand is celebrated for its poetic and rigorous designs, combining timeless elegance with bold, versatile styles that appeal to modern, sophisticated women worldwide.

BRIEF

The client aimed to raise brand awareness and boost sales performance among the Chinese high-net-worth community based in the UK, leveraging Erdem’s Mayfair flagship store and London heritage.

SOLUTION

Linkup China developed a tailor-made VIP fashion event strategy, including:

• Exclusive store closure for a private shopping experience at Erdem’s Mayfair flagship store.

• Invitation management and coordination of 20 Chinese luxury shoppers.

• Special celebrity stylist session with Chloe Beeney, a fashion expert with over 20 years of experience in luxury branding and publishing, sharing personalized styling tips for the guests.

RESULTS

• Successfully hosted 1 exclusive VIP fashion event, attracting 20 high-net-worth Chinese shoppers.

• The celebrity stylist’s guidance encouraged guests to engage with the collection, generating immediate sales opportunities.

• Strengthened brand awareness and reputation among the Chinese luxury consumer segment in London.

Erdem — 伦敦中国高净值客户专属VIP时尚活动

品牌介绍

ERDEM 是享誉全球的 独立女性奢侈时尚品牌，总部位于 伦敦。由 Erdem Moralioglu 于 2005 年创立，品牌以 诗意而严谨的设计著称，融合 经典优雅与大胆多样化风格，深受现代精英女性喜爱。

项目需求

客户希望通过 旗舰店活动提升 品牌知名度，并在 英国居住的中国高净值群体中推动销售。

解决方案

连接英伦策划了 量身定制的VIP时尚活动方案，包括：

• 在 Mayfair旗舰店独家闭店，提供私人购物体验。

• 宾客邀请及协调，组织 20 位中国奢侈品爱好者参加。

• 邀请 时尚名人造型师 Chloe Beeney，拥有 超过 20 年奢侈品品牌和时尚出版经验，为宾客提供独家穿搭指导。

项目成果

• 成功举办 1 场专属VIP时尚活动，吸引 20 位中国高净值客户。

• 名人造型师的指导提升宾客体验， 促进现场商品购买，即时创造销售机会。

• 有效提升 Erdem 在伦敦中国奢侈品消费者中的品牌知名度与声誉。