Erdem 

INTRODUCTIONS:

ERDEM is an independent house of bold fashion for women, based in London. Founded in 2005 by designer Erdem Moralioglu, the brand has

forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem’s world is an intriguing interplay

of strength and beauty.

BRIEFS:

Raise the brand awareness and push up sales performance among the Chinese community who are based in the UK.

SOLUTIONS:

Have a tailor-made Event strategy specially for the client.

RESULTS:

Launched 1 event in their flagship store in Mayfair, we closed the door for 2 hours and invited 20 Chinese shopping lovers for exclusive shopping.

To make it more special, we invited a celebrity stylist to share dressing up tips exclusively for our guests - Chloe Beeney, with over 20 years of

experience in fashion publishing and luxury branding. Our guests can really see the great results by the guidance offered by the celebrity stylist,

they are more likely to purchase the items, hence creating new sales in the event immediately.