Goldlion

INTRODUCTION:

Goldlion Holdings Limited, founded in 1968 by Dr. Tsang Hin-chi, is a renowned Hong Kong-based company specializing in business apparel, including garments, leather goods, and accessories. With a strong presence in Mainland China, Hong Kong SAR, and Singapore, Goldlion has established itself as a leading brand in the fashion industry.

BRIEF:

During London Fashion Week, Goldlion aimed to capture high-quality photographs featuring their branded products to enhance their social media presence and engage a broader audience.

SOLUTION:

Recognizing that Goldlion's primary products are bags, which serve as versatile and easily detachable accessories, we devised a cost-effective collaboration strategy. We organized street photography sessions outside London Fashion Week venues, enlisting stylish influencers and bloggers to incorporate Goldlion bags into their outfits. This approach ensured authentic and appealing content showcasing the brand's products in real-world settings.

RESULTS:

The resulting visuals were striking and provided Goldlion with a wealth of diverse media content for promotional use. The client expressed great satisfaction with the outcome, as the initiative not only elevated the brand's image but also granted the Chinese brand significant exposure during London Fashion Week, enhancing its prestige and market presence.