Huel

INTRODUCTIONS:

Huel is nutritionally complete food, every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product. Huel is made from plantbased sustainable ingredients like oats, pea, rice, flaxseed, coconut, and sunflower, and it is available in a range of three products: Powder, Readyto- drink and Bars.

BRIEFS:

After achieving a great success from the UK and European Market, the client wanted to sell to China via E-commerce channels, and hence need Marketing and PR supports in China.

SOLUTIONS:

Have a tailor-made Marketing and PR strategy specifically for mainland China.

RESULTS:

Achieved 50 press exposure covering both traditional media and new media within 9 months, in key Chinese press titles including: 时尚伊人 Cosmopolitan, 时装 L’Officiel, 费加罗周刊 So Figaro Weekly, 红秀 Grazia, 时尚健康 Trend’s Health, 男士健康 Men’s Health, 潮流生活 SIZE, 富甲天下 Apex Manual, 北京青年周刊 Beijing Youth Weekly, 精品购物指南 Lifestyle, 悦游 Condé Nast Traveler, 精品购物指南 Lifestyle, 百家号 Baijiahao, 昕薇 Xinwei, 新闻晨报 Shanghai Morning Post, 优家 画报 Instyle China, 今日头条 Today’s Headline, 羊城晚报 Yangcheng Evening News, 网易 NetEase 163 Mobile App, OK！精彩 OK!Magazine, 姐妹 CéCi, 新民晚报 Xinmin Evening News, 海报网 Haibao.com, etc.

Launched 1 event in Shanghai, in partnership with media 风度 Men’s Uno, attracted 200 key influencers and media to attend the event.

Created for the client £200,000 worth of advertising value across all channels including: print, web, social media and event.