IMIS
Influencer Videos

IMIS

INTRODUCTIONS:

IMIS is cosmopolitan, happy, vivacious and young. IMIS is an affordable light luxury underwear brand of Aimer group and founded in 2005, IMIS is the most vivacious youth's fashion brand under Aimer Group. IMIS has successfully established a strong presence in the Chinese lingerie market, and their designs have resonated with women seeking lingerie that seamlessly combines elegance, comfort, and allure.

BRIEFS:

Raise brand awareness in the Western market

SOLUTIONS:

We suggest the client IMIS to do influencer seeding. We kindly requested the client IMIS, what Unique Selling Products (USP) they'd want the influencer to mention, sent the bra and all information to the influencer and keep following up. The influencer received the bra, took a photo shoot and sent them back for approval. Once the photos got approved by the client, the influencers highlight the key information as required by the client on their posts. After the influencers posted it, we provided the client all the screenshots of the posts along with the Instagram post URL link and prepared a review report.

RESULTS:

The collaboration between IMIS, the esteemed Chinese lingerie brand, and Western influencers has yielded remarkable results, combining the brand's unique aesthetic with the influence and reach of the influencers. Here are some of the outcomes of IMIS's collaborations with Western influencers:

1. Increased Brand Visibility: By partnering with Western influencers, IMIS has significantly increased its brand visibility in Western markets. The influencers' dedicated followers and their engagement with IMIS's content have helped introduce the brand to a broader audience, generating curiosity and interest in their lingerie offerings.

2. Authentic Brand Endorsement: Through the collaborations, Western influencers have served as authentic influencers for IMIS. Their genuine appreciation for the brand's lingerie and their ability to convey this enthusiasm to their followers have helped build trust and credibility among the influencer's audience, translating into increased interest and consideration for IMIS's products.

3. Creative Content Creation: Western influencers bring their unique creative perspectives and storytelling abilities to the collaborations, resulting in visually appealing and engaging content that showcases IMIS's lingerie in an aspirational yet relatable manner. The influencers' styling ideas, personal experiences, and endorsements add depth and authenticity to the brand's messaging, resonating with their followers on a deeper level.

4. Cross-cultural Exchange: Collaborating with Western influencers has facilitated a cross-cultural exchange, allowing IMIS to infuse elements of Western fashion and aesthetics into their designs. This fusion of Eastern and Western influences has resulted in lingerie collections that resonate with a global audience, appealing to diverse tastes and preferences.

The post had a total account reach of 85,904, indicating the number of unique users who saw the post. In terms of engagement, the post received a total of 6,728 likes, 559 saves and 485 comments. Overall, the collaborations between IMIS and Western influencers have proven to be a mutually beneficial partnership, contributing to increased brand exposure, expanded market reach, and a heightened perception of IMIS as a leading lingerie brand in the global fashion landscape.