Most Popular Travel APP for Chinese Tourists in the UK
Hi everyone, hope you are having a wonderful day today, welcome back to my channel!
I'm Yuri Ou, as in “Oh well, with this travel App, I know where I’m heading on my next vacation!”
Today I’m introducing one of China’s most popular travel APPs, Ma Feng Wo, what it is, and how it can benefit businesses beyond simply hotels or foot traffic at popular landmarks.
Listing about 10 million travel blogs a month including destination guides or word of mouth from travellers, Mafengwo has over 130 million users constantly contributing useful information and reviews and much more.
In essence, consider it a little like China’s answer to TripAdvisor, with all the typical features you might expect from a travel-oriented platform.
Users can read and write reviews and recommendations, search potential holiday destinations and generally gain valuable insight into hotspots, while also booking hotels, plane and train tickets, entrance tickets for attractions and additionally purchasing insurance and visas when needed as well.
The APP also very usefully provides a clear breakdown of options for trips, with categories including ‘travelling with kids’, travelling for food, sport, shopping, photography and much more.
Okay, all sounds fairly straightforward right? Well, in addition to the features mentioned, there is a lot more that helps Ma Feng Wo stand out from its competition, with users and jetsetters able to live stream via the platform to share in real-time the places they are visiting, whether that’s showing off lovely hotel facilities or delicious local food and drinks at restaurants, bars and cafes.
Perhaps most interesting for users and for businesses too is the fact that much of the most gobbled up content comes from vastly popular KOLs and influencers, the platform boasting over 150 corporate celebrities and a hefty 10,000+ travel KOLS!
In fact, famous brands carefully select KOLs to experience destinations and use products to maintain high quality travel blogs. Users can not only read and view content shared but also interact and learn about where these celebs are visiting and follow their recommendations too.
With Ma Feng Wo’s user base made up of over a whopping 50% of people aged 18 to 35 years old, influencers have a significant role in where these budding travellers end up visiting and indeed where they spend their money, giving them the chance to experience the style these stars travel in and then, wallet-permitting can then navigate through the APP to create their own experience too.
Indeed, if it’s a shopping spree-type break travellers are looking for, there are in-depth customized guides that can provide practical shopping tips, and must-buy recommendations while also sharing simple one-day tour guides for specific malls.
And with Ma Feng Wo’s destination page banners, complete with beautiful pictures and offers, and targeted advertising, holidaymakers get excellent suggestions on where to go and where to make purchases too based on people they follow or searches they’re making.
Further advantages for businesses that benefit from tourism is that advertisement can end up being two-fold, whether that is user contributions or professionally produced articles, featuring high-quality short video clips, alluring photos and often influencer presence to really provide a crystal-clear picture of what your business has to offer.
These articles then gain further exposure through the platform’s recommendations tool which provides users with suggestions based on their interests.
Of course, with most APPs in China, Ma Feng Wo makes it easy to share content, user-created or otherwise, across multiple platforms, including the likes of Weibo and WeChat, so not only can users share their experiences far and wide, businesses can also gain incredible exposure across China, while a seamless transition can lead users for example from WeChat directly to Ma Feng Wo’s E-store to purchase tickets or reservations with a single click.
So whether you’re planning your next vacation, or are looking to boost sales and crowds after a tough lockdown period, Ma Feng Wo is certainly a strong marketing utensil to have in the drawer.
Wow, all this talk of travel has got me planning my next break too! Thanks again for joining me, and let me know in the comments whether you have tried using Ma Feng Wo before, or alternatively want to learn more about how it can benefit businesses too! Happy Holiday Hunting!
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Take care my friends, have a wonderful day, and I will see you soon!
Yuri O x