Li-Ning

INTRODUCTION:

Li-Ning Company Limited, founded in 1990 by former Olympic gymnast Li Ning, is a leading Chinese sportswear and equipment company. The company specializes in the research, development, design, manufacturing, marketing, distribution, and retail of professional and leisure footwear, apparel, equipment, and accessories under the LI-NING brand. With a comprehensive supply chain management system, Li-Ning has established an extensive retail distribution network across China and continues to expand its global presence.

BRIEF:

During London Fashion Week, Li-Ning aimed to capture high-quality photographs featuring their branded products to enhance their social media presence and engage a broader audience.

SOLUTION:

Recognizing Li-Ning's trendy and fashionable brand identity, we devised a cost-effective collaboration strategy. We coordinated with four influential fashion bloggers—@stanleydru (128k followers), @tom.sheard (130k followers), @iammrbanks (53.9k followers), and @itsvictorwong (24.4k followers)—who were provided with custom-designed total look outfits by Li-Ning. These influencers showcased the brand's apparel both inside and outside London Fashion Week venues, participating in street photography sessions that highlighted Li-Ning's products in dynamic, real-world settings.

RESULTS:

The resulting visuals were striking and provided Li-Ning with a wealth of diverse media content for promotional use. The client expressed great satisfaction with the outcome, as the initiative not only elevated the brand's image but also granted the Chinese brand significant exposure during London Fashion Week, enhancing its prestige and market presence.