MARGARET GOTYE

INTRODUCTIONS:

Margaret Gotye is a niche skincare brand registered in the United Kingdom, dedicated to creating personalised beauty care and lifestyle products for the global “creative class.” The brand is imbued with a passion for creativity and a desire to uphold tradition, reflecting the spirit of London. Margaret Gotye’s packaging design is distinctive, and its signature product is an avocado-based eye cream. The brand sought our assistance to enhance its recognition within the UK market.

BRIEFS:

Margaret Gotye, a niche skincare brand registered in the UK, is renowned for its unique packaging and signature avocado-infused eye cream. The client aimed to increase brand awareness across the UK.

SOLUTIONS:

Recognising the brand’s distinctiveness in both packaging and product formulation, we identified its potential appeal to consumers eager to explore new and unique offerings. To capitalise on this, we organised an exclusive breakfast event in the UK, inviting media representatives to engage with and discuss the product. We also reached out to major beauty, skincare, and lifestyle magazines, newspapers, and online platforms across the UK. Additionally, we collaborated with numerous UK-based skincare influencers and bloggers to broaden the brand’s reach.

RESULTS:

Our efforts resulted in significant media exposure for Margaret Gotye, including features in esteemed publications such as GQ. The brand received a warm reception from the media and garnered substantial endorsements from influencers on platforms like Instagram.