Mishcon De Reya

INTRODUCTIONS:

Mishcon de Reya LLP's purpose remains rooted in their founding values. They have always been driven by an entrepreneurial, tenacious and socially conscious spirit: one that has always embraced change in order to stay relevant and shape the future.

From their offices in London and Singapore, and through their association in Hong Kong, they still counsel clients around the world with the same vision, dedication and passion that they set out with.

BRIEFS:

Raise brand awareness in the Chinese market in both UK and China..

SOLUTIONS:

"UK-China Prime Networks Champagne Reception and Mid-Autumn Festival Celebration" is a yearly tradition event started by Linkup China Ltd. and Mishcon de Reya LLP that has gained widespread acclaim.

All VIP visitors are the best in their respective fields, this event is introduced at the prestigious London law firm Mishcon de Reya LLP.

RESULTS:

From 2021 to 2022, there are total 300 VIPs signed up for the event. The event has already become a huge annual event in London.

Guests are divided into three categories: (1) Big Chinese-funded enterprises in the UK, Huawei, Tencent, Xiaomi, ByteDance, China Mobile and Alibaba, etc (2) Professionals who are active in connecting China and the UK, such as CBBC, European Times, as well as professionals from marketing, real estate, finance, accounting, lawyers, education, art and other industries (3) UK businesses that are interested in the Chinese market, they are from fashion, beauty, architecture, interior design, home furnishing, education and other industries.