St George: One Blackfriars

INTRODUCTIONS:

One Blackfriars is a landmark residential project by St George Property Developers, a magnificent addition to the London skyline. An awe-inspiring sculpture looking down on the River Thames, the 170-metre high tower with 274 apartments is ideally placed to embrace London's rich cultural life on the South Bank.

BRIEFS:

Raise the brand awareness and push up sales performance among the Chinese community who are based in the UK.

SOLUTIONS:

Have a tailor-made Event strategy specifically for the Chinese market who are based in the UK.

RESULTS:

Launched 2 events and attracted 80 Chinese High-Net-Worth investors to attend, total Net-Worth of the investors are around £80 million. Level 39, the penthouse situated on the 39 floor of the building, worth £15 million, was sold after the events.