Peacebird Men - The Golf & Suit Project

INTRODUCTION:
Peacebird Fashion International Co., Limited, draws inspiration from the dove, a symbol of "peace and love," giving rise to the brand Peacebird.

Driven by creativity and innovation, Peacebird strives to transcend boundaries, offering exquisite materials and unique designs to all.

With a mission to bring the joy of fashion to everyone, Peacebird upholds principles of quality, care, and the creation of stunning styles accessible to all.

BRIEFS:

The renowned Chinese fashion brand Peacebird plans to conduct a photoshoot for the new season's collection in Paris, encompassing both photos and videos. The entire production process, including content development, scriptwriting, crew recruitment, planning, and model casting, was expertly managed by Linkup China.

SOLUTIONS:

The shoot spanned two days, covering the Golf collection and Suit collection.

Linkup China took charge of equipment rental, team transportation, coordination with photography teams, makeup artists, stylists, and models. Throughout the shooting process, constant and direct communication was maintained with the Chinese clients, ensuring optimal shooting performance and results for the commercial advertising campaign.

RESULTS:

All the videos and photos captured during the shoot were utilized across Peacebird's extensive network, which includes 1600 offline stores, websites, e-commerce platforms, and various social media channels in mainland China.

Credit list

Photoshoot

Photographer: Wendy Huynh @wendyhuynh

1st AC: Lucas Mathon @lucasmathon

Video

Director: YH Fong @yh.fong

DP: Balthazar Lab @balthazar.lab

DP 1st AC: Amandine Nolin @amandine.nolin

DP 2nd AC: Clara Chanu @claracha.nu

Editor: Charlie Doran @coolhandloop

Colourist: Nathaniel Skeels @nathanielskeels

Music: Harry Westcott @digital__waste