Peacebird Men x The Beatles

INTRODUCTION:
Peacebird Fashion International Co., Limited, draws inspiration from the dove, a symbol of "peace and love," giving rise to the brand Peacebird.

Driven by creativity and innovation, Peacebird strives to transcend boundaries, offering exquisite materials and unique designs to all.

With a mission to bring the joy of fashion to everyone, Peacebird upholds principles of quality, care, and the creation of stunning styles accessible to all.

BRIEFS:

The renowned Chinese fashion brand Peacebird has collaborated with the Beatles for their latest fashion collection. The company plans to shoot commercial advertisements in London, encompassing both photos and videos. The entire production process, including content development, scriptwriting, crew recruitment, planning, and model casting, was expertly managed by Linkup China.

SOLUTIONS:

The shoot spanned two days, covering the Beatles collection as well as an outdoor sports collection.

Linkup China took charge of equipment rental, team transportation, coordination with photography teams, makeup artists, stylists, and models. Throughout the shooting process, constant and direct communication was maintained with the Chinese clients, ensuring optimal shooting performance and results for the commercial advertising campaign.

RESULTS:

All the videos and photos captured during the shoot were utilized across Peacebird's extensive network, which includes 1600 offline stores, websites, e-commerce platforms, and various social media channels in mainland China.

Credit list

Day 1 Photoshoot (Peacebird x Beatles)

Photographer: James Robjant @jamesrobjant

1st AC: Heather Lawrence @heatherlawrence_

Day 1 Video (Peacebird x Beatles)

Director: YH Fong @yh.fong

DOP: Rob Jarvis @robjarvisdop

Editor: Charlie Doran @coolhandloop

Colourist: Nathaniel Skeels @nathanielskeels

Music: Harry Westcott and Dermot Fowler @dermotfowler

1st AC: Klim Jurevicius @klimstagrama

2nd AC: Evangeline Perkins @perks_on_the_job

DIT: Nodachi London @nodachi_london

Hair: Pablo Kuemin @pablokuemin

Make up: Lauren Reynolds @laurenfreynolds

Model: Dermot Fowler @dermotfowler, Harry Westcott , Huang @siyuanhuang0521, Axel Wuestenberghs @axelwuest

Production: Yuri Ou at Linkup China Ltd. @linkupchina

Production assistant: Tiffany Wei @tiffany_wei_8822 , Jackson Sheng @jksheng_, Imara Millenia Putri @imaraputrii, Aitana Cardenas Urbano, Rokaiya Mahammuda

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Day 2 Photoshoot (Peacebird Eastbourne)

Photographer: James Robjant @jamesrobjant

1st AC: Heather Lawrence @heatherlawrence_

Day 2 VIDEO (Peacebird Eastbourne)

Director: YH Fong @yh.fong

DOP: Rob Jarvis @robjarvisdop

Editor: Charlie Doran @coolhandloop

Colourist: Nathaniel Skeels @nathanielskeels

Drone Operator: Dan Marshm @mandarsh

Music: Harry Westcott

1st AC: Klim Jurevicius @klimstagrama

2nd AC: Evangeline Perkins @perks_on_the_job

DIT: Nodachi London @nodachi_london

Hair: Pablo Kuemin @pablokuemin

Make up: Lauren Reynolds @laurenfreynolds

Model: Huang, Max Jackson @jaxmackson

Production: Yuri Ou at Linkup China Ltd @linkupchina

Production assistant: Tiffany Wei @tiffany_wei_8822, Jackson Sheng @jksheng_, Imara Millenia Putri @imaraputrii, Aitana Cardenas Urbano, Rokaiya Mahammuda