Ralph and Russo

INTRODUCTIONS:

Established in London in 2010, Ralph & Russo is an international luxury brand revered for producing designs that are contemporary, timelessly elegant and sought after worldwide. Encompassing a blend of strong femininity, refined glamour, elevated elegance and timeless in its appeal, Ralph & Russo holds the art of female allure at its core.

BRIEFS:

Raise the brand awareness and push up sales performance among the Chinese community who are based in the UK.

SOLUTIONS:

Have a tailor-made Event strategy specially for the client.

RESULTS:

Launched 1 event in their private London townhouse in Mayfair, we closed the door for 2 hours and invited 10 Chinese shopping lovers for exclusive shopping. To make it more special, we arranged a mini catwalk show inside the townhouse, having models putting on Ralph and Russo’s latest collections exclusively for our guests. We also arranged traditional English after tea so that the guests feel relaxed and enjoyed shopping.

Created new sales worth of £10,000 in the event immediately