R&F Properties: One Thames City

INTRODUCTIONS:

R&F Properties is one of the largest-scale property developer from China. Established in 1994, it is engaged in integrating real estate design, development, engineering supervision, sales, property management and real estate intermediary. R&F’s current residential project in London is One Thames City, an exclusive new district for London, it’s a collection of premium residences, shops and restaurants.

BRIEFS:

Raise the brand awareness and push up sales performance among the highnet- worth property investors, both Chinese and non-Chinese investors, who are based in the UK.

SOLUTIONS:

Have a tailor-made Event strategy specially for the official launch of the new luxury residential scheme.

RESULTS:

The premium residential project One Thames City is by the River Thames, so we came up with the idea of launching the event also by the River Thames - Tate Modern, located in the Bankside area of the London Borough of Southwark, one of the largest museums of modern and contemporary art in the world. The event purpose is to introduce R&F Properties’ new luxury residential scheme One Thames City. We launched the private black tie dinner in Tate Modern, officially revealed the project to the market first time ever, successfully created a WOW effect in the whole property market in the UK.

The black tie dinner attracted 40 High-Net-Worth investors to attend, both Chinese and non-Chinese investors, total Net-Worth of the investors are around £200 million.