SJW Property

INTRODUCTIONS:

SJW Property is a London-based real estate consultancy founded by Sally Wang in 2014. The company specializes in assisting Chinese investors in acquiring UK properties, offering professional property investment services. Sally Wang, having lived in the UK for 15 years, was recognized by the BBC in 2015 as one of the “Top 100 Women” among Chinese expatriates. She is also a columnist for Dow Jones on the UK property market and authored “The Smart Buyer’s Guide—The Trilogy of UK Property Investment,” the first in-depth guide on purchasing property in the UK written by a Chinese author.

BRIEFS:

Our client, SJW Property, is a UK-based real estate agency that facilitates property sales to Chinese investors. The company sought to enhance its brand image, leveraging the multifaceted profile of its founder, Sally Wang, who is not only the founder of the property company but also an accomplished author of several books on property investment. The objective was to elevate the brand’s image by highlighting her literary accomplishments alongside her entrepreneurial success.

SOLUTIONS:

Recognizing the media appeal inherent in Sally Wang’s diverse roles, we positioned her as a highly successful and intellectual female entrepreneur in London. By sharing practical tips and insights, we garnered media attention, indirectly promoting her property company.

RESULTS:

This strategy resulted in extensive media coverage, including prominent features in renowned publications such as Cosmopolitan, Modern Weekly, InStyle, SELF, and ELLE. These full-page articles significantly boosted the brand’s visibility and credibility in the market.