Sofa & Chair

INTRODUCTIONS:

The Sofa & Chair Company is the number one destination for luxury interiors, offering both bespoke and curated collections of standard luxury furniture. The West London Showroom is the largest in the UK and offers over 140 different room-sets for customers to discover and be inspired by.

Dedicated to true British craftsmanship, The Sofa & Chair Company pride themselves on having only the finest manufacturing practices, authentic materials and a steadfast commitment to quality. Their heritage comes from bespoke upholstery manufacturing, and have been making luxury sofas and chairs in our London workshop for almost 16 years.

Hosting the largest independent fabric library in Europe and sourcing only the finest quality fabric from around the globe - enable The Sofa & Chair Company to offer their clients an abundance of choices in fabrics for their furniture.

BRIEFS:

The Sofa & Chair Company would like to raise brand awareness and push up sales in the Chinese market both in the UK and in China.

SOLUTIONS:

Linkup China Ltd. has tailor-made the 6 key strategies for The Sofa & Chair Company which are as follows:

1) Prepare a Chinese brochure with brand information and collect information;

2) Create accounts on various Chinese social media including WeChat Little Red Book;

3) Develop an educational content marketing strategy;

4) Suggest having a Chinese-speaking contact person who uses WeChat and can respond to sales inquiries quickly;

5) Develop a fruitful event calendar which has different themes throughout the year, inviting targeted clients to the events, follow up with sales meetings, send targeted clients information via Chinese brochure and standard Q&A fact sheet, ask for clients' feedback;

6) Suggest sending out gifts at least 2 times a year - one at Chinese New Year which is around at Jan/ Feb; one at Mid-Autumn Festival which is around Sep/ Oct.

RESULTS:

This is an on-going contract and by only working together for 4 months' time we have already seen below great results:

1) Overall growths - Raised brand awareness in the Chinese market, a total of 400 new contacts have been developed for The Sofa & Chair Company

2) Overall growths - Numerous WeChat groups have been created for The Sofa & Chair Company and the clients

3) Overall growths - Numerous pieces of Chinese press exposure have been raised

4) A total of 40 well-known real estate agencies came to the events, joined follow-up sales meeting and brought in sales inquiries