Taj Hotel London: Taj 51 Buckingham Gate

INTRODUCTIONS:

Once the home of Lords and Ladies of the Royal Court, Taj 51 Buckingham Gate is unlike any other 5-star luxury hotel in London, offering a peaceful and private stay in the heart of royal London.

BRIEFS:

Raise brand awareness via Marketing and PR activities in the Chinese market.

SOLUTIONS:

Have a tailor-made Marketing and PR strategy specially for the client and target at the Chinese market, spreading the words via press.

RESULTS:

Achieved 2 press exposure during London Design Week, in key Chinese press titles including:

服饰与美容 VOGUE.COM.CN, 世界时装之苑 ELLECHINA.COM, 时 尚芭莎 BAZAAR.COM.CN, 时尚伊人 COSMOPOLITAN.COM.CN, 嘉人 MCCHINA.COM (Marie Clair).

Launched 1 event in their flagship store in London - Regent Street, invited 5 Chinese fashion influencers to attend the event, all of them recommended Aspinal of London to their followers on social media, total followers number: 5 million.

Created for the client £22,500 worth of advertising value across all channels including: web, social media and event.