Royal Ascot

INTRODUCTIONS:

Ascot Racecourse is a British racecourse, located in Ascot, Berkshire, England, which is used for thoroughbred horse racing. It is one of the leading racecourses in the United Kingdom, hosting 13 of Britain's 36 annual Group 1 horse races.

BRIEFS:

After achieving a great success of the Royal Ascot festival in June every year, Ascot Racecourse has decided to launch a new festival from 2019 onwards - Ascot Britain China Raceday and Networking Lunch, to target at both Chinese corporate based in the UK and UK corporate that want to expand to the Chinese market.

SOLUTIONS:

We were thrilled to be the service company for such a meaningful event, and came up with a tailor-made event strategy, to help Ascot to invite targeted corporate to its inaugural networking raceday designed to bring together top professionals involved in businesses operating between Britain and China.

RESULTS:

Raised the awareness of this festival by spreading words in the inner circle, had 1:1 meetings with the targeted corporate, which are both Chinese corporate based in the UK and UK corporate that want to expand to the Chinese market.

Follow up on the meetings and pushed up for sales, successfully helped the client to sell a total of 200 luncheon tickets, generated sales revenue of £37,200.