Victor Wong

INTRODUCTIONS:

Victor Wong is a renowned eyewear designer based in London, known for his avant-garde designs that blend traditional craftsmanship with innovative aesthetics. His collections, such as “Animal Eye,” “Wild,” and “newATLANTIS,” have garnered acclaim from major fashion media outlets, including Vogue, Harper’s Bazaar, and Wonderland.

BRIEFS:

The brand aimed to attract attention and media exposure from China during the launch of their new product.

SOLUTIONS:

We crafted an engaging press release that highlighted the brand’s new product launch in the UK, incorporating the latest product images and emphasizing key selling points to captivate consumers. This press release was then pitched to Chinese media outlets.

RESULTS:

Our efforts resulted in extensive coverage for this British trendy eyewear brand across numerous Chinese media platforms, including prestigious outlets such as Vogue, Marie Claire, Elle, Harper’s Bazaar, and Cosmopolitan.