INTRODUCTIONS:
WeChat is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011. The app
is available on Android, iPhone, BlackBerry, Windows Phone platforms. WeChat has over 700 million downloads, with 300 million active users.
BRIEFS:
WeChat is the only mobile messaging App that all Chinese use, including Chinese living inside and outside of China. After achieving a great success in the Chinese market, WeChat is now expanding to the overseas market, including the UK. The brief was to launch a one-day educational event in London, introduce WeChat officially to the UK market, for the first time ever.
SOLUTIONS:
We were thrilled to be the service company for such a meaningful event, and came up with a tailor-made event strategy, to help WeChat to choose the right business partner, venue, speakers, invite media and the VIP guests to attend the event.
RESULTS:
Partnership with London Business School, we launched a one-day educational event in the school, to introduce WeChat to the UK market.
Speakers and presentations included introducing WeChat, Public Accounts, Mini Programs, WeChat pay, online transformation strategy, how to improve online customer experience, etc.
The event successfully attracted 200 c-suite executives to attend the event, they are giant UK corporate including Burberry, Harrods, Selfridges, Christie's, Savoy Hotel, etc